When Time Becomes Style

The Al Thani Brothers and the Rise of Sophisticated Watch Culture in the Arab World
H.H. Sheikh Khalifa bin Hamad Al Thani and H.H. Sheikh Joaan bin Hamad Al Thani are well-known in Qatar and the surrounding area for their unique taste in excellent watches in addition to their leadership and sophistication. Their creations transform what might otherwise be accessories into statements of elegance and individuality by reflecting culture, workmanship, and service.
H.H. Sheikh Joaan bin Hamad Al Thani
The head of the Qatar Olympic Committee, H.H. Sheikh Joaan, is well known for his interest in cutting-edge watchmaking. The Richard Mille RM 056 “Felipe Massa” Sapphire Tourbillon Split-Seconds, which is made from sapphire blocks and is one of only five in the world, has been spotted on him. Another example is the Patek Philippe Aquanaut Travel Time 5650G Advanced Research, a limited edition watch with cutting-edge silicon-based movement innovation that was worn by H.H. Sheikh Joaan. These selections demonstrate his attention on elegance and technological innovation, conveying a sense of modernism based on accuracy.
H.H. Sheikh Khalifa bin Hamad Al Thani
A generation of Arab leaders who combine tradition and international influence is embodied by H.H. Sheikh Khalifa. He is shown sporting the Richard Mille RM 52-03 Tourbillon PSG Edition, which was made in partnership with Paris Saint-Germain and is limited to 10 pieces. Every watch he selects is not just a show of money but also a declaration of good taste and craftsmanship.
A New Era of Arab Watch Culture
The admiration for exquisite watchmaking has grown throughout the Gulf thanks to the horological passions of H.H. Sheikh Joaan and H.H. Sheikh Khalifa. Thanks to international events like Dubai Watch Week and the Doha Jewellery and Watches Exhibition, the region has become one of the most significant marketplaces for luxury watches in recent years. These events, which are frequently attended by independent craftspeople and global businesses, have grown to be significant cultural landmarks honoring creativity, accuracy, and design.
The way Arab collectors currently perceive luxury is a direct result of the Al Thani brothers’ influence. It’s no longer just about possession; it’s also about comprehending the movement, the craftsmanship, the story behind each creation, and the watchmaker’s creative vision. The Gulf has established itself as a destination for connoisseurs, where collectors are as informed as they are fervent, thanks to this expanding culture of discernment. A regional evolution is shown in H.H. Sheikh Khalifa’s appreciation of contemporary collaborations and H.H. Sheikh Joaan’s love for technical perfection. Their selections set the standard for a new generation that loves tradition just as much as style by striking a balance between tradition and modern innovation. Through their refined taste, they have become quiet ambassadors for the art of watchmaking, showing how luxury can be both culturally meaningful and globally relevant.
The Al Thani brothers represent a uniquely Arab elegance in an area where sophistication is frequently conveyed through nuance and accuracy, where each watch becomes a part of a greater tradition and every detail tells a tale. Time in the Gulf is not only measured but also honored thanks to their admiration of horology, which has evolved into a link between art, identity, and contemporary refinement.







